Took ownership of Project Reno (an initiative to build a new design system for the company). Led the redesign for the ChargingRewards mobile app through discovery, scoping, ideation, research, definition, design and delivery. Ensured that design reviews were conducted at regular intervals (checkpoints) to showcase progress and gather feedback/insights from stakeholders. Worked cross-functionally with PMs, Engineering, as well as CS & Marketing to allow for quicker and more effective brainstorming and strategy development. Other duties included facilitating design sprints, and conducting user research and usability testing.

Lead Designer on Global Library project and the new vision for the Site App exprience. Created flows, designs and prototypes and collaborated closely with the UXR team to test design solutions. Worked with the Foundations team to discover and define our new Design System. Part of the hiring roundtable to help acquire new talent.

Worked on contract to perform a content audit and redesign of existing screens. Led the design for key features that were to be incorporated for MVP. Redesigned the app landing page to better reflect the product’s value proposition and gain more traction in interest and user acquisition.

Collaborated with stakeholders to help define product requirements and the product road map for MVP. Created a red route analysis, mental models, user flows, and designed wireframes, mockups and the MVP prototype. Led an initiative to prioritize testing during design sprints.

Led the design vision and helped to set product direction. Worked with stakeholders to conduct need finding and develop use cases. Conducted UI exploration, communicated insights and invoked design provocations. Responsible for all UX/UI duties and took ownership of the CSS for the PacketFabric platform.

Worked collaboratively with product managers, engineers and designers in the redesign of the NS mobile app through research, design and testing.